Consumer Society

Consumer Society

Introduction

In today’s world of endless consumer choices, it’s very easy to spend money without thinking. Many people enjoy bargain-hunting, but our quest to pay less may hide dangers. It’s extremely important to know how to save our hard-earned cash and how to be a responsible shopper.  I’ll tell you some words about it.

1.      The tricks of the trade – 2b p.30

2.      Why is it important to be a responsible shopper – 2h, p.39

3.      Are you a responsible shopper? Why/why not?

 

(4.      What in your opinion is a consumer society? What are its positive and negative sides?)

Conclusion

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Some useful key words

Consumerism or consumer society
We buy more than we need.
Manufacturers make us buy more than we need.

· industrial revolution
· mass production - easy to produce
· overproduction
· advertising - send a message to buy more
· fashion - to buy what is in trend this particular year
· big shopping centres - not only places for shopping, but for different kinds of leisure activities.
· changing in advertising
· personalised adverts sent via text messages directly to the individuals 

· popularity of the Internet reveals the information about individuals => online advertisers collect customer’s datas => personalised adverts increase in number

· marketers are always trying to get in touch with their audience
· special offers