Consumer Society
Introduction
In today’s world of endless consumer choices,
it’s very easy to spend money without thinking. Many people enjoy
bargain-hunting, but our quest to pay less may hide dangers. It’s extremely
important to know how to save our hard-earned cash and how to be a responsible
shopper. I’ll tell you some words about
it.
1. The tricks of the trade – 2b p.30
2. Why is it important to be a responsible shopper – 2h, p.39
3. Are you a responsible shopper? Why/why not?
(4. What in your opinion is a consumer society? What are its positive and
negative sides?)
Conclusion
__________
Some useful key words
Consumerism or consumer society
We buy more than we need.
Manufacturers make us buy more than we need.
· industrial revolution
· mass production - easy to produce
· overproduction
· advertising - send a message to buy more
· fashion - to buy what is in trend this particular year
· big shopping centres - not only places for shopping, but for different kinds of leisure activities.
· changing in advertising
· personalised adverts sent via text messages directly to the individuals
__________
Some useful key words
Consumerism or consumer society
We buy more than we need.
Manufacturers make us buy more than we need.
· industrial revolution
· mass production - easy to produce
· overproduction
· advertising - send a message to buy more
· fashion - to buy what is in trend this particular year
· big shopping centres - not only places for shopping, but for different kinds of leisure activities.
· changing in advertising
· personalised adverts sent via text messages directly to the individuals
· popularity of the Internet reveals the information about individuals => online advertisers collect customer’s datas => personalised adverts increase in number
· marketers are always trying to get in touch with their audience
· special offers
