__________
Some useful key words
Consumerism or consumer society
We buy more than we need.
Manufacturers make us buy more than we need.
· industrial revolution
· mass production - easy to produce
· overproduction
· advertising - send a message to buy more
· fashion - to buy what is in trend this particular year
· big shopping centres - not only places for shopping, but for different kinds of leisure activities.
· changing in advertising
· personalised adverts sent via text messages directly to the individuals
· popularity of the Internet reveals the information about individuals => online advertisers collect customer’s datas => personalised adverts increase in number
· marketers are always trying to get in touch with their audience
· special offers